Founded May 1, 2026 · St. Petersburg, FL

20/20 CLUB.

Perfect vision. 20 businesses. 20 months. Built in public. Every number transparent. One founder. One mission. A movement anyone can join.

This month: Ensueño · Ends January 1, 2028 · Founded by Edward Allen Jr.
Join the movement Follow the build →
The 20/20 vision
Most people can't see
what you can see when you have
20/20 vision.

The 20/20 Club isn't about building 20 businesses. It's about developing the vision to see opportunity where others see nothing — and having the discipline to build it in public, with all the numbers showing, win or lose.

20/20 vision means seeing exactly what's in front of you. Most people walk past opportunities every single day. The 20/20 Club is for the ones who don't.

The build · May 2026 → January 2028
20 BUSINESSES.
20 MONTHS.
Month 1 · May 2026
Ed in Your Head
The daily build channel and umbrella brand (EIYH LLC). Documents the whole 20-in-20 in public — short-form first across TikTok, Reels, and YouTube. The engine the rest is built on.
Live · Active
Month 2 · June 2026 · This month
Ensueño
A Puerto Rican culture brand and a future art gallery. The Founding Hat is live and selling now on Etsy. Every purchase funds the gallery — merch is the engine, the gallery is the goal.
Live · Selling
Month 3 · July 2026
UGC / TikTok Shop
Creator content as a service plus a TikTok Shop storefront. Deals, tips, portfolio, journey — with live sessions as the format. The bridge between the audience and the products.
Up next
Month 4 · August 2026
Eddie's Empanadas
Handmade empanadas. Ghost kitchen. Local pickup and nationwide shipping. No shortcuts. No freezer bags.
Planned
Month 5 · September 2026
Trend Champs
The stock tournament platform. Pick stocks. Compete in brackets. Best performer wins. Fantasy sports for the market.
Planned
Month 6 · October 2026
The 600 Block
The definitive guide to Central Ave's most alive block in downtown St. Pete.
Planned
Months 7–12 · Nov 2026 – Apr 2027
Businesses #7–12
Restaurant Random, I Love DTSP, The Villages, St. Pete Experiences, One Up, Headstack (custom GPTs + AI bootcamp), and more. Building in public. All documented.
Planned
Month 13 · May 2027
The 20/20 Club Course Launches
The complete playbook. How to build 20 businesses in 20 months. First cohort enrolled. The movement scales.
Coming May 2027
Months 14–19 · Jun 2027 – Dec 2027
Businesses #14–19
The second half of the build. Bigger, faster, more documented. The course is live. The community is growing.
Planned
Month 20 · January 1, 2028
The Ensueño Gallery Opens
The season finale. The gallery that the Founding Hat helped fund opens its doors — a cultural exhibit celebrating Puerto Rican identity, St. Pete roots, music, art, and the 20-month journey. The 20/20 Club has its first graduation.
January 1, 2028
By the numbers
45
Days in
20
Businesses to build
20
Months total
566
Days remaining
What is The 20/20 Club?
A MOVEMENT.
NOT A
CHALLENGE.

Anyone can do a 30-day challenge. The 20/20 Club is different. It's a 20-month commitment to building in public — with your real numbers, your real wins, your real losses.

Edward Allen Jr. is the founding member. He started on May 1, 2026 with $160, an LLC, and a plan to build 20 businesses in 20 months. Every dollar earned, every dollar spent, every business launched — documented publicly.

When you join, you don't follow — you build. The 20/20 Club is for people who see what others miss and have the discipline to build it anyway.

01
Perfect vision
Seeing opportunity where others see nothing. 20/20 vision isn't about eyesight — it's about clarity of purpose.
02
Build in public
Every number transparent. Every win shared. Every loss documented. No filters. No highlight reel only.
03
20 businesses
Not all massive. Not all successful. All real. Built with real infrastructure, real product, real customers.
04
A club worth joining
When you finish your 20, you get your 20/20 badge. You become part of a community of empire builders.
05
January 1, 2028
The end date. The graduation. The gallery opens. The movement has its first class. What did you build?
JOIN THE
CLUB.

Get notified when the course launches. Follow the build. Start planning your 20. The 20/20 Club is open to anyone with the vision to see it and the discipline to build it.

312 people already in
The founding member
EDWARD
ALLEN JR.

Photographer. Music producer (Kid Queso). UGC creator. Empire builder. Puerto Rican. St. Pete, Florida.

Started May 1, 2026 with $160 and an LLC. Building 20 businesses in 20 months. Every number public. Every decision documented. The course launches when the proof is complete.

The 20/20 Club was his idea. He's living it first.

YouTube + TikTok@edinyourhead
Empire hubedinyourhead.com
MusicKid Queso
Photography / art@ensueno.official
Studio (off-slate)1920studios.com
Currently on
45
of 610 days
Started May 1, 2026 · Ends January 1, 2028
Building live right now
Official merch · Drop 1
THE
20/20
HAT.

The official hat of The 20/20 Club. Black trucker. Gold "20/20" script embroidery on the front. Otto Cap base — the same build quality as the Ensueño Founding Hat. Wear it when you're building. Wear it when you've built.

Style
Trucker snapback
Base
Otto Cap 39-165
Color
Black / gold script
Embroidery
"20/20" in gold script
$49
Free shipping over $60
Order the hat →
Ensueño Founding Hat
Drop 1
the2020club.com
Support the build
WEAR THE
VISION.

Every product you buy funds the build. Every hat worn is a conversation started. Support the 20/20 Club and be part of the story while it's still being written.

Ensueño Founding Hat
Live
Ensueño Founding Hat
Live on Etsy · Puerto Rico, remembered
$49
Buy on Etsy
📚
The Course
Launches May 2027 · Join waitlist now
$297–$497
Join waitlist
📱
Follow the build
Free · YouTube · TikTok · Podcast
Free
edinyourhead.com
More merch coming
The 20/20 Hat 20/20 Club hoodie Sticker pack Notebook / journal 20/20 Club tee Phone case Graduate badge NFT

New drops as the build progresses. Follow @edinyourhead for drop announcements.